Learning to Write for Your Audience

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Write for your Audience

This is your invitation to play.

To be guided to write or speak what’s in your heart because the world needs your voice.

What you have to say IS important and it wants to be shared.

You have an audience waiting to receive it.

But who is your audience? And how can you write for them, specifically?

When you write creatively, it’s sometimes tricky to know where to start.

I want to share with you some of the techniques I use when writing for my audience and my clients. In the past, whenever I’ve shared this advice with people I work with, it’s helped them write books and articles more confidently, quickly, and authentically.

Hopefully, it will help you too.

The thing is, you don’t have to know your entire audience – the possibilities are far more infinite than you could comprehend – you only need to think of one person.

So… who are you talking to?

Your audience avatar is one person

One person. It might be your best friend, our neighbour, your child. It might be you. Whoever it is, visualise them. See them clearly in your mind’s eye.

Ask yourself some questions to help you picture them more clearly:

  • What are they wearing?
  • What colour is their hair?
  • Is it messy, relaxed, tied-up, short?
  • What are their facial features like?
  • What do they like to do?
  • What can they do?
  • What can’t they do?

Don’t overthink it; just imagine and then close your eyes to listen. What do they need to hear from you?

And then write as if you were having a conversation with the person or sharing a story with them.

Practice this each time you either sit down to write or rehearse your talk.

Get to know your audience avatar

Give the person a name and greet them. Allow them to become your new best friend; someone to talk to for the duration of your project. Ask them what they would like to hear about, then allow the answer to come.

Whether you’re writing or speaking for business, passion, or pleasure, it becomes much more enjoyable when you invite creativity into play.

So, get out of your head and into your body.

When you thought about what your audience avatar (aka ABF – audience best friend) liked, did any particular sights, sounds, smells or movements come to mind?

Let these sensations guide your writing.

How to overcome writer’s block

Now, let’s get in the zone. I want to help you avoid writer’s block or perfectionism and just let the words flow naturally. Here are some tips I use to overcome writer’s block or get into the flow of my writing…

Music and dance

A 30-second dance party, made famous by Meredith Grey and Christina Yang in Grey’s Anatomy. Put on your favourite song and dance! Watch how everything can shift in the space of 30 seconds – or the whole song if you want to. Or play your ABF’s favourite tunes while you write.

Walk and talk outside

What kind of scenery do they like? Can you go there for a walk and have a conversation with your ABF as you walk along. The natural environment is brilliant for clearing the mind and enhancing clarity and inspiration.

Essential oils

Essential oils bring the natural environment to you. A little goes a long way.

Place 1-3 drops of your favourite oil into your hand (diluted with fractionated coconut oil if you’re sensitive) and rub your hands together then cup them over your nose to inhale. This is one of the quickest way I know of to get out of your head and into the moment.

Use them to help you connect with your ABF or diffuse them in the room where you work.

My favourites are Frankincense, Hawaiian Sandalwood, Siberian Fir and Bergamot, or the Yoga Collection created by Elena Brower. Divine!

Phone a friend

Many people I work with are comfortable on stage speaking but find it hard to write. This is where it can be helpful to ask an actual friend to have a conversation with you.

Write out a skeleton structure of what you would like to address and send it to them to ask you while you’re talking to them. Then, you’ll talk about what you know like any other conversation. The only difference is, you’ll be recording this (with your friend’s consent) to have it transcribed later.

Having content like this to work with allows you to edit out what you don’t want or need.

Hint: talk to your friend, not the recorder or your imagined audience and it’ll flow much easier. Don’t think about what you’re going to be doing with it. Just be in the moment and speak about what you know.

One last piece of advice …

Write with heart; leave a legacy

Don’t do something because people tell you to, do it because your heart wants to. 

Learn the skills you need to bring your vision to life. Look for people you resonate with who you can aspire to and be inspired by. Live a life where, at the end of it, you’ll be able to look back and say “Yes! I did exactly what I wanted to do.”

And finally, leave a legacy that will make this world a better place – even if that is just for one person.

Life will pass by quickly, so this is your invitation to dream, create and play. I hope you’ll accept it. Your audience is waiting for you.

Love Jen