Here we are in a fresh new year; traditionally a time to set goals and make resolutions.
A few months ago, there was a fantastic book going around my business network titled The Year of Yes by Shonda Rhimes. You would know her as the creator of the popular shows Scandal, Grey’s Anatomy and How to Get Away With Murder. Last year seemed to be my ‘year of yes’ as well. In fact, I said yes to so much, I didn’t even listening to it on Audible!
In 2016, I signed up to so many opt-ins floating around Facebook, I lost count. I enthusiastically gave away my email address to download ‘free ebooks’, 99% of which were destined to remain unread on my devices despite my best intentions. I took on memberships which I rarely capitalised on, I enrolled in online courses and tried to get my head around so many aspects of my new business, I spent more time in a state of distraction than productivity. It wasn’t until I watched the first of Todd Herman’s 6 videos (which, I’m embarrassed to say remained unwatched), it hit me.
My investment of time needed to be consistent with the stage of business I was at—the growth phase.
Instead of trying to do everything, learn everything, BE everything. I needed to focus on delivering a premium quality of service to my clients and increasing awareness of my brand through effective marketing.
I was speaking with some business colleagues over lunch recently, I it seemed I wasn’t alone. We had all found ourselves on the ‘more, more, more’ path. It was time for me to really question my business model and the values that drive it. Coming into 2017, I wanted to make more mindful decisions based intuitively AND strategically on where my business was today, where I wanted to take it and what I wanted to enjoy along the way. A core value of mine has always been freedom. And, truth be told, that’s probably why I wasn’t entirely suited to a corporate life.
When I invite a balance of both masculine and feminine energy into my business model, I become more productive and in flow, open to opportunity. An invitation to write a feature in a new magazine being launched in March, highlighted how much more I enjoy my own writing when I invite in more creativity and story. I don’t want simply to add to the noise and launch into a dialogue of information you may or may not want to hear. I want to share my soul, my lessons, my growth, my story.
That’s why 2017 is going to be my year of no.
I’ve purchased a 6-month membership with an online marketing professional who I respect and I’ve made the commitment to myself not to sign up to anymore online promotions for the whole year! I’m going to enjoy an overseas retreat to immerse myself in my own creative writing project. And, I’m going to continue delivering a damn good product to my clients.
Whenever my commitment wavers and I find myself back on the road to wanting more—which I’m sure I will—I simply need to remind myself of my capacity and limitations and tune into my value-based business model.
This year is my year of saying no to anything that doesn’t feed my soul.
If this resonates, I’d love to invite you to join with me in conversation on Facebook.